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"Every single morning in the outskirts of
Madrid, between 7:30 and 8:30 A.M. the supermarkets of Vallecas
district offer a routine that mixes up recycling and charity.
The groceries classified "out of date" the day before
are picked up by citizens that daily wait at the doors of the
supermarkets highlighting their condition of unsuccessful consumers.
The wastes generated by the megastores subtitutes here the institutional
charity.
Watching their standards of quality the multinationals become
a kind of Salvation Army for those users, Ecuadorians, Moroccans
and native retired that represent, right there, the multicultural
identity of Europe."
This
project consists in a video which starting point is a previous
urban action where we paint the trash containers with the word
Charity. When people comes the next day to the supermarkets for
recycling food, they find out these painted containers. This project
is completed with “Charity´s perfume”, designed
by Ernesto Ventos, its smells like rotten food. It would be smelled
by a dispenser in the room where the video is projected, also
the spectators can buy it from a vending machine. |
